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Michael White chosen as Public Relations representative of the CIPR

University of Gloucestershire Public Relations student, Michael White has been appointed as a student representative of the Chartered Institute of Public Relations (CIPR).
Second year student Michael has a range of tasks to perform including promoting student membership to his course mates, liaising with the West of England CIPR regional group, contributing to Profile Extra, the CIPR’s online magazine and Behind the Spin, a national public relations student magazine. Michael White is also responsible for organising a student event that aims to provide him with the practical knowledge and skills required in events management.  He will receive support from Vicky King, Group Development Officer at the CIPR and the West of England CIPR regional group. 
Ann Mealor, CIPR Acting Director-General said, “CIPR Course Reps are the future leaders of the public relations profession.  They excel in their studies and are also good organisers and communicators.  This is reflected in the activities they will be engaged in as student representatives in the year ahead.”
“Apart from serving a liaison role between the university, its students and the CIPR, the student reps are the vital link between their peers and industry.  Part of that role is to plan, organise and implement an event which requires a lot of creative thinking, a sound head for financial accounting and the ability to negotiate with a range of suppliers and PR practitioners.”
“The University of Gloucestershire’s Public Relations course is one of the CIPR approved courses in the UK and has produced a high calibre of students who are knowledgeable and business-savvy.  This will be good for the regional PR industry as it continues to raise standards of practice and the quality of its practitioners.”         
Michael White enthused about the year ahead saying, "It is very flattering when your course friends vote for you to become CIPR Representative for the University. I cannot thank them enough along with the CIPR for providing me with this opportunity. Thomas Jefferson was right when he said the harder he worked the more luck he seemed to receive. I enjoy being busy and University has taught me how to focus upon the tasks that need completing.
I suspect that the next few months will be quite busy and I don't expect for my role to be easy. I would be disappointed if my role was easy, that just makes tasks boring. I hope to be of benefit to the University of Gloucestershire and show everybody the high standards of its Public Relations course. Of course I also hope to gain a larger variety of experiences through my role as CIPR Representative but ultimately life is about discovering pleasures. To enjoy the tasks before me now, my job in the future, that is the ultimate goal."

The Chartered Institute of Public Relations has over 9500 members, involved in all aspects of the public relations industry.  It is the largest professional body of its type in Europe, with rigorous qualifications for membership (based on educational qualifications and/or multi-disciplinary experience) ensuring that standards are high and maintained. Further information on the CIPR can be obtained from the CIPR website at or by calling 020 631 6900.

Source: The University of Gloucestershire

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